Macon Beer Company has recently introduced a new product with hard seltzers rising to the top of the market, yet were concerned that this new beverage would not appeal to their loyal beer-drinking customers. In order to market this product in a distinct way, Macon Beer Company commissioned my design to introduce this new drink. Although the concept underwent several revisions before being finalized and sent off to print, the overall goal remained the same and will soon be placed on shelves statewide in Georgia.